Success Story
Awarded Social
Media Management
Turkey's biggest social media platform awards @socialmediaawardsturkey awarded our social media strategy for Pakmaya with a gold medal at Basic Food Category.
SUCCESS STORY
Pakmaya
Pakmaya's foundations were laid in 1923 with a pharmaceutical laboratory owned by Professor Mustafa Nevzat Bey. The group decided to enter the food sector in 1973 and established its first yeast factory in Izmit.
In the following years, Pakmaya opened other factories in Turkey, Romania and the USA. With its exports to 130 countries, Pakmaya is one of the top three companies in the world.
Besides yeast production, which is the product that gives the company its name (maya=yeats), Pakmaya shows its quality and innovative stance in bakery, pastry, milling and home consumption products. Today, Pakmaya is one of the most reliable and still rising food brands of our country.
Success Story
Brands Worked
- Pakmaya Corporate
- Pakmaya Star of the Kitchen
- Pakmaya World of Professionals
- Professionals Academy
- Pakmaya Global Marketing
Pakmaya Corporate Impressum
- Brand Manager
- Social Media Consultant
- Social Media Consultant
- UI / UX Design
- Content Marketing
- SEO
- SM Advertising Management
- Google Ads & Linkedin Ads
- Visual design
Murathan Yıldırım
Şerife Aytekin
Sedef Karaman
Barış Onay
Bengü Dinçer
Emel Dalabasmaz
Gizem Altun Bostancı- Şerife Aytekin
Sultan Dedeoğlu
Awarded Social
Success Story
Pakmaya Corporate
PakmaWe have been providing digital marketing services to Pakmaya since 2017 in order to transfer the corporate image of the brand. We transformed the brand perception created a positive image in the eyes of their target audience. As a requirement of brand strategy, digital is in the first place of all marketing channels.
We have increased the organic traffic 4 times greater compared to the day we started working. In addition, we also work on the planning, designing, implementation, and launch of their website.
Success Story
Landing Page Development Specific to the Launching Periods
Landing page developments were carried out to better promote products to the target audience during the launch periods of the brand. Landing pages feature content of the product, product introduction videos, recipes using the product and a list of innovative recipes made with the product.
Users were directed to landing pages during launch periods, and a total of over 1 million page views were received. In this way, a more effective product promotion was achieved in digital during the advertising periods.
pakmaya.com.tr/cikolatalar/
Success Story
Pakmaya's Star of the Kitchen
We carry out the communication of Pakmaya in B2C channels in the domestic market through the Star of the Kitchen. The basis of our business is to evaluate the insights of the users and to produce and implement a responsive digital marketing strategy accordingly.
Success Story10 times growth in
10 times growth in
organic traffic within 2 years
With the new SEO-compatible website prepared at the end of 2018, alongside its SEO-focused content marketing strategy; the web traffic of Pakmaya started to increase over 10 times compared to 2017.
Success StoryFeatured Pages on Google with
Featured Pages on Google with
On-page Seo Optimization
The sections and recipes available on the site have increased visibility on Google with the correct on-page SEO tactics.
The Star of the Cuisine website was saturated with content compared to any other recipe site but had a very low Google visibility. Thanks to our campaign, this site received traffic from 2,000 different word groups in 2017, while it reached potential traffic from 35,000 different word groups in 2019.
Success StorySEO Oriented
SEO Oriented
Content Marketing Strategy
Apart from the creation of SEO Content, which is prepared by targeting the keywords that will direct the brand and its products and increase its visibility; listicle contents are created in line with the target audience dynamics and popular content on social media. These “lists of flavor” allowed for fast consumption content in social media.
Success Story
Pakmaya World of Professionals
We launched the Pakmaya World of Professionals website in 2018 in order to bring Pakmaya's industrial consumption products to the right target audience. This launch was part of the strategy to position Pakmaya as the “digital meeting point” platform of the target audience, which consisted of pastry and bakery masters.
pakmayaprofesyonellerdunyasi.comSuccess StoryA Digital Communication Platform for Bakery and
A Digital Communication Platform for Bakery and
Pastry Masters
Pakmaya World of Professionals meets the information and communication needs of the sector with an up-to-date and dynamic look to content. The website aims to add knowledge, skills, and qualifications to the professional bakery and pastry masters.
Success Story
For Professionals
Content Strategy
On its website, Pakmaya offers special information for professionals with detailed information about the bakery and pastry products, their usage and areas, recipes with video and photo, new bread and cake making trends, new product introductions, free demo service.
Over one million targeted users have visited their website since the inauguration of the professional digital communications platform.
A BRAND NEW DIGITAL TRAINING PLATFORM
Pakmaya Professionals Academy
We have completed the construction and development of the Free Online Education Platform. This platform offers infrastructure developments for business owners, chefs, bakery and pastry masters, suppliers, and all professionals working in the bakery and pastry sector.
Success Story
Food Safety Education
In cooperation with Özyeğin University, the Food Safety Education set was launched as the first element in the online curriculum. The platform has 4 training modules and 10 courses in Beginner Level, Basic Level, Intermediate and Advanced Level. At the end of this training process, a personal digital training certificate is issued to all of the participants.
Food Certificate
In the programs we started in November 2019, training such as PD pastry, baker, and gastronomy students are given. These trainings continue to certify thousands of food-related professionals by Özyeğin University and Pakmaya.
Success Story
Pakmaya Global Marketing
With the Pak Export team, we have been working intensively on export channels to increase the overseas visibility of the brand from 2018. We manage digital advertising campaigns during the food or industry fair periods with website improvements, content edits, and enhancements.
pakmayaprofesyonellerdunyasi.comSuccess Story
Impressum
Impressum of Star of the Kitchen
- Project supervisor
- Social Media Consultant
- Interface Design
- Web Developer
- Content Marketing
- SEO, Digital Marketing
- Social Media Advertising Management
- Google Ads & Linkedin Ads
- Visual design
- Murathan Yıldırım
- Gizem Altun Bostancı, Merve Gümüş
- Barış Onay
- Celal Yeşil
- Bengü Dinçer
- Emel Dalabasmaz
- Gizem Altun Bostancı
- Şerife Aytekin
- Sultan Dedeoğlu, Şevval Büyük, Barış Onay
Impressum of Pakmaya Professionals World
- Project supervisor
- Social Media Consultant
- Interface Design
- Web Developer
- Content Marketing
- SEO, Digital Marketing
- Social Media Advertising Management
- Google Ads & Linkedin Ads
- Visual design
- Murathan Yıldırım
- Gizem Altun Bostancı, Merve Gümüş
- Barış Onay
- Celal Yeşil
- Bengü Dinçer
- Emel Dalabasmaz
- Gizem Altun Bostancı
- Şerife Aytekin
- Sultan Dedeoğlu, Şevval Büyük, Barış Onay
Impressum of Professionals Academy
- Project supervisor
- Social Media Consultant
- Interface Design
- Web Developer
- SEO, Digital Marketing
- Social Media Advertising Management
- Google Ads & Linkedin Ads
- Visual design
- Murathan Yıldırım
- Gizem Altun Bostancı, Merve Gümüş
- Barış Onay
- Celal Yeşil
- Emel Dalabasmaz
- Gizem Altun Bostancı
- Şerife Aytekin
- Sultan Dedeoğlu, Şevval Büyük, Barış Onay
Impressum of Pakmaya Global Marketing
- Project supervisor
- Interface Design
- Content Marketing
- Web Developer
- Simay Akkurt
- Barış Onay
- Bengü Dinçer
- Barış Arslan
Our other success stories.
Liva Pastacılık
Liva Pastacılık: Our e-commerce brand for which we provide digital marketing consultancy, search engine optimization and digital ads services.
%5.79
E-Commerce turnover conversion rate
+4.500
monthly orders
TCDD Taşımacılık
Website UI/UX design, software development and search engine optimization (SEO) services.
+%24
Increase in conversion rate
+%125
Organic traffic growth
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