eÇanta
ecanta.com.tr began operating in 2002, and over the years developed an e-commerce website for popular bag and purse brands from all over the world for the customers in Turkses.
We worked with eCanta between the years of 2017 and 2020, and helped the brand to gain a serious momentum.
Melisa Akınsal
Şerife Aytekin
Emre Elbeyoğlu
Problems
- The biggest problem of ecanta.com.tr was the fact that the company was able to sell world famous brands at affordable prices. The significant decrease in prices made the customers question the legitimacy of the brand, because many thought that the products might be fake. As a result, the conversion rates were very low,
- ecanta.com.tr used a ready-made e-commerce infrastructure solution and this lat structure was not SEO compliant. Therefore, despite the product variety, it could not receive organic traffic.
- Since the ads were not reflecting brand reliability, the potential conversions rate that was supposed to be achieved from them were also low.
Solution
As a solution, we first initiated a communication strategy to increase the reliability and recognition rates of the brand.
A campaign was planned on advertisement, SEO and social media channels in order to show that ecanta.com.tr is actually Tuğça Canta, has been in this business for 29 years and is the official distributor of the brands that it sells.
“ Flatart helped us to become the industry leader on Google, and helped eCanta to rapidly reach the number one on Google. ”
In the last year, we have reached 28,000 organic visitors from 1,200 monthly visitors.
30-fold Growth in 1 Year
28.000 Organic
Rise in Searches
2nd Place in a Google Search
As a result of the on-page and off-page SEO work, organic traffic of the website has increased nearly 30 times in a year, reaching 28,000 monthly organic visitor levels.
In addition to the traffic, eCanta is now always appearing on the second place, when someone searches for the brands that they are selling. It is right behind the brand’s own website.
Keywords
- The biggest problem of ecanta.com.tr was the fact that the company was able to sell world famous brands at affordable prices. The significant decrease in prices made the customers question the legitimacy of the brand, because many thought that the products might be fake. As a result, the conversion rates were very low,
- ecanta.com.tr used a ready-made e-commerce infrastructure solution and this lat structure was not SEO compliant. Therefore, despite the product variety, it could not receive organic traffic.
- Since the ads were not reflecting brand reliability, the potential conversions rate that was supposed to be achieved from them were also low.
Success StoryRight click, right CPC cost at the right time with Google Ads scripts.
We used Google Ads scripts to manage to see more brands and products in shopping, search ads and GDN channels in Google Ads.
Thus, in accordance with the algorithm we have determined, the advertising panel has performed optimization works based on some basic metrics 24/7.
450% traffic increase, 650% conversion rate increase with our Black Friday digital strategy.
We used Google Ads scripts to manage to see more brands and products in shopping, search ads and GDN channels in Google Ads.
Thus, in accordance with the algorithm we have determined, the advertising panel has performed optimization works based on some basic metrics 24/7.
450% Traffic Increase
with our Digital Strategy
650% Transformation
with our Digital Strategy
Our other success stories.
Liva Pastacılık
Liva Pastacılık: Our e-commerce brand for which we provide digital marketing consultancy, search engine optimization and digital ads services.
E-Commerce turnover conversion rate
monthly orders
TCDD Taşımacılık
Website UI/UX design, software development and search engine optimization (SEO) services.
Increase in conversion rate
Organic traffic growth
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