UN Women
Illuminate the Darkness Project
Every year, a 16-day campaign process is managed by the United Nations on a global scale, running from November 25 — International Day for the Elimination of Violence Against Women — through December 10, Human Rights Day.
Simay Akkurt
Burcu Okurgan
Şerife Aytekin
Celal Yeşil
Success Story
The 16-day activism program organized by UN Women in 2020 came to life under the title "Say Stop to Cyber Violence Against Women!" — and as the Flatart team, we took charge of the Digital Marketing Consultancy, Digital Ad Strategy and Management, and Website Development processes for the project.
220,000 Fireflies Were Lit…
How Did We Prepare?
We needed a platform that could convey our message about Cyber Violence effectively. On the website we built through backend development, we published highly shareable concept content and invited users to light a firefly on our site.
To drive users to this platform and make them part of the project, we prepared a digital media plan focused on the target audience we wanted to reach. To spread our message, we leveraged Instagram story filters — one of the most popular tools of the time — and invited users to join the challenge. The content was supported by leading celebrities and influencers, and in a short time we reached 17 million users.
"In addition to the filters, our Twitter campaign against Cyber Violence — using hashtag, reach, and traffic creative models in sequence — generated a total of 34,382 video views and 16,439 tweet interactions."
Our other success stories.
Liva Pastacılık
Liva Pastacılık: Our e-commerce brand for which we provide digital marketing consultancy, search engine optimization and digital ads services.
E-Commerce turnover conversion rate
monthly orders
TCDD Taşımacılık
Website UI/UX design, software development and search engine optimization (SEO) services.
Increase in conversion rate
Organic traffic growth
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