SUCCESS STORY

Pakmaya

Pakmaya's foundations were laid in 1923 with a pharmaceutical laboratory owned by Professor Mustafa Nevzat Bey. The group decided to enter the food sector in 1973 and established its first yeast factory in Izmit.

In the following years, Pakmaya opened other factories in Turkey, Romania and the USA. With its exports to 130 countries, Pakmaya is one of the top three companies in the world.

pakmaya mayalı kek harcı paketi
10x

Organic traffic increase of.

+%126

Reducing the cost of advertising.

Services Provided

Email Marketing
UI&UX Design

Besides yeast production, which is the product that gives the company its name (maya=yeats), Pakmaya shows its quality and innovative stance in bakery, pastry, milling and home consumption products. Today, Pakmaya is one of the most reliable and still rising food brands of our country.

Success Story

pakmaya firma logosu

Brands Worked

  • Pakmaya Corporate
  • Pakmaya Star of the Kitchen
  • Pakmaya World of Professionals
  • Professionals Academy
  • Pakmaya Global Marketing

Pakmaya Corporate Impressum

  • Brand Manager
  • Social Media Consultant
  • Social Media Consultant
  • UI / UX Design
  • Content Marketing
  • SEO
  • SM Advertising Management
  • Google Ads & Linkedin Ads
  • Visual design
  • Murthan YıldırımMurathan Yıldırım
  • Şerife AytekinŞerife Aytekin
  • Sedef KaramanSedef Karaman
  • Barış OnayBarış Onay
  • Bengü DinçerBengü Dinçer
  • Emel DalabasmazEmel Dalabasmaz
  • Gizem Altun BostancıGizem Altun Bostancı
  • Şerife AytekinŞerife Aytekin
  • Sultan DedeoğluSultan Dedeoğlu

Success Story

Awarded Social
Media Management

Turkey's biggest social media platform awards @socialmediaawardsturkey awarded our social media strategy for Pakmaya with a gold medal at Basic Food Category.

Success Story

Pakmaya Corporate

PakmaWe have been providing digital marketing services to Pakmaya since 2017 in order to transfer the corporate image of the brand. We transformed the brand perception created a positive image in the eyes of their target audience. As a requirement of brand strategy, digital is in the first place of all marketing channels.

We have increased the organic traffic 4 times greater compared to the day we started working. In addition, we also work on the planning, designing, implementation, and launch of their website.

Success Story

Landing Page Development Specific to the Launching Periods

Landing page developments were carried out to better promote products to the target audience during the launch periods of the brand. Landing pages feature content of the product, product introduction videos, recipes using the product and a list of innovative recipes made with the product.

Users were directed to landing pages during launch periods, and a total of over 1 million page views were received. In this way, a more effective product promotion was achieved in digital during the advertising periods.

pakmaya.com.tr/cikolatalar/
Success Story

Pakmaya's Star of the Kitchen

We carry out the communication of Pakmaya in B2C channels in the domestic market through the Star of the Kitchen. The basis of our business is to evaluate the insights of the users and to produce and implement a responsive digital marketing strategy accordingly.

Success Story

10 times growth in
organic traffic within 2 years

With the new SEO-compatible website prepared at the end of 2018, alongside its SEO-focused content marketing strategy; the web traffic of Pakmaya started to increase over 10 times compared to 2017.

Success Story

Featured Pages on Google with
On-page Seo Optimization

The sections and recipes available on the site have increased visibility on Google with the correct on-page SEO tactics.

The Star of the Cuisine website was saturated with content compared to any other recipe site but had a very low Google visibility. Thanks to our campaign, this site received traffic from 2,000 different word groups in 2017, while it reached potential traffic from 35,000 different word groups in 2019.

Success Story

SEO Oriented
Content Marketing Strategy

Apart from the creation of SEO Content, which is prepared by targeting the keywords that will direct the brand and its products and increase its visibility; listicle contents are created in line with the target audience dynamics and popular content on social media. These “lists of flavor” allowed for fast consumption content in social media.

Success Story

Pakmaya World of Professionals

We launched the Pakmaya World of Professionals website in 2018 in order to bring Pakmaya's industrial consumption products to the right target audience. This launch was part of the strategy to position Pakmaya as the “digital meeting point” platform of the target audience, which consisted of pastry and bakery masters.

pakmayaprofesyonellerdunyasi.com
Success Story

A Digital Communication Platform for Bakery and
Pastry Masters

Pakmaya World of Professionals meets the information and communication needs of the sector with an up-to-date and dynamic look to content. The website aims to add knowledge, skills, and qualifications to the professional bakery and pastry masters.

Success Story

For Professionals
Content Strategy

On its website, Pakmaya offers special information for professionals with detailed information about the bakery and pastry products, their usage and areas, recipes with video and photo, new bread and cake making trends, new product introductions, free demo service.

Over one million targeted users have visited their website since the inauguration of the professional digital communications platform.

A BRAND NEW DIGITAL TRAINING PLATFORM

Pakmaya Professionals Academy

We have completed the construction and development of the Free Online Education Platform. This platform offers infrastructure developments for business owners, chefs, bakery and pastry masters, suppliers, and all professionals working in the bakery and pastry sector.

Success Story

Food Safety Education

In cooperation with Özyeğin University, the Food Safety Education set was launched as the first element in the online curriculum. The platform has 4 training modules and 10 courses in Beginner Level, Basic Level, Intermediate and Advanced Level. At the end of this training process, a personal digital training certificate is issued to all of the participants.

Food Certificate

In the programs we started in November 2019, training such as PD pastry, baker, and gastronomy students are given. These trainings continue to certify thousands of food-related professionals by Özyeğin University and Pakmaya.

Success Story

Pakmaya Global Marketing

With the Pak Export team, we have been working intensively on export channels to increase the overseas visibility of the brand from 2018. We manage digital advertising campaigns during the food or industry fair periods with website improvements, content edits, and enhancements.

pakmayaprofesyonellerdunyasi.com
Success Story

Impressum

Impressum of Star of the Kitchen

  • Project supervisor
  • Social Media Consultant
  • Interface Design
  • Web Developer
  • Content Marketing
  • SEO, Digital Marketing
  • Social Media Advertising Management
  • Google Ads & Linkedin Ads
  • Visual design
  • Murathan Yıldırım
  • Gizem Altun Bostancı, Merve Gümüş
  • Barış Onay
  • Celal Yeşil
  • Bengü Dinçer
  • Emel Dalabasmaz
  • Gizem Altun Bostancı
  • Şerife Aytekin
  • Sultan Dedeoğlu, Şevval Büyük, Barış Onay

Impressum of Pakmaya Professionals World

  • Project supervisor
  • Social Media Consultant
  • Interface Design
  • Web Developer
  • Content Marketing
  • SEO, Digital Marketing
  • Social Media Advertising Management
  • Google Ads & Linkedin Ads
  • Visual design
  • Murathan Yıldırım
  • Gizem Altun Bostancı, Merve Gümüş
  • Barış Onay
  • Celal Yeşil
  • Bengü Dinçer
  • Emel Dalabasmaz
  • Gizem Altun Bostancı
  • Şerife Aytekin
  • Sultan Dedeoğlu, Şevval Büyük, Barış Onay

Impressum of Professionals Academy

  • Project supervisor
  • Social Media Consultant
  • Interface Design
  • Web Developer
  • SEO, Digital Marketing
  • Social Media Advertising Management
  • Google Ads & Linkedin Ads
  • Visual design
  • Murathan Yıldırım
  • Gizem Altun Bostancı, Merve Gümüş
  • Barış Onay
  • Celal Yeşil
  • Emel Dalabasmaz
  • Gizem Altun Bostancı
  • Şerife Aytekin
  • Sultan Dedeoğlu, Şevval Büyük, Barış Onay

Impressum of Pakmaya Global Marketing

  • Project supervisor
  • Interface Design
  • Content Marketing
  • Web Developer
  • Simay Akkurt
  • Barış Onay
  • Bengü Dinçer
  • Barış Arslan

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